It’s estimated that almost 50% of the UK population have some degree of astigmatism. This means that there are a lot of people out there who may find white text on black uncomfortable to read.

What I can share with you is my own experience and the experience of my clients.

It all begins with an idea.

If a line is too long, your eyes will have trouble finding the way back to the start of the next line.
If a line is too short, jumping from line to line will tire your eyes. When the eyes get tired or bored, they’ll look for something else to focus on - which isn’t ideal when you have something to say!